Following Up With Zillow Mortgage Leads

Marketplace leads from Zillow, LendingTree, and similar sites are often early in their search. A calm, helpful first reply works better than a hard sell.

Mention what they asked

If the lead asked about a specific home or city, mention it. It shows you read their inquiry and aren't sending a mass message.

Use both text and email

Some people answer texts right away; others prefer email. Sending a short text and a short email gives them a choice.

Respect STOP

If a lead replies STOP or asks you not to contact them, stop. Morning Replies never writes a draft for a lead marked STOP.