How Fast Should You Reply to a Mortgage Lead?

Online mortgage leads often reach out to more than one loan officer. The first one to reply with a clear, friendly message usually gets the conversation.

The overnight problem

Many leads come in late at night, after the borrower has been browsing listings. By the time you check your email in the morning, the lead may have heard from someone else.

A simple morning routine

The hard part is writing a fresh message for each lead at the start of the day. That's the step Morning Replies handles for you: drafts are ready by 8am on weekdays, and you send them yourself.

• Have every overnight lead in one place before you start your day.
• Use a short, personal text for each one.
• Follow up by email so they have your contact details.
• Send everything before 9am.