What to Text a New Mortgage Lead (With Examples)

Your first text to a new mortgage lead has one job: start a conversation. It doesn't need to sell, quote, or explain. It just needs to sound like a real person who read their inquiry.

Keep the first text short

A good first text fits on a phone screen without scrolling. Aim for three parts:

• Who you are: your first name and company.
• Why you're texting: you saw their inquiry.
• One easy question they can answer in a few words.

Example: purchase lead

"Hi Jen, this is Alex at Harbor Lending. I saw your note about buying a home. Are you looking at a particular area yet?"

Example: refinance lead

"Hi Mark, Alex here from Harbor Lending. Thanks for reaching out about a refinance. What are you hoping to change about your current loan?"

What to leave out

Skip rates, payment estimates, and any wording that sounds like an approval. Those belong in a real conversation after you know their situation. Always review any message before you send it.